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How to Price Custom Earring Projects: Collections & Price Lists

Posted by Yvonne Raley on

I have been working on this all month and I am still not done, but given the insane number of custom orders I get, it is high time that I release some price lists.  As many of you know, quotes can take time.  Here are some reasons.
1. Metal weights differ.  E.g. 14 K gold is 1.3 times as heavy as silver.  So even if I have a casting of an item, if it is not the metal the customer wants I have to look up a conversion table and do the math.
2. Diamond sizes, number, and quality really matter.  If I use 15 1.2mm diamonds, GH/VS, that is a totally different price from using 20 1.3mm EF/VS.  Multiplication takes time, so if the customer asks for one diamond size but then another to save, there many combinations and quotes I can make.  But each takes time so I need to narrow it down or simply ask for a budget.
3. If I don’t actually have the item (i.e. it has to be made from scratch) I have to ESTIMATE.  Yes, I can calculate the metal weight from a CAD file but if no CAD file has been made because the customer has not yet commissioned it – and hence I have to paid to have it made – then I need to guess.  And I am going to guess in my favor so I don’t lose money.  Also, the number of 1.2 mm diamonds needed to surround a 9x7mm center is different from the number of .8mm diamonds needed to surround a 6mm round.  So if the customer doesn’t know what they want and ask for 6 quotes, I can get tied down for 2 hours, and I don’t usually have that kind of time.  I make it if I can, or I just eyeball it. (So if I get frustrated with you, that's why, lol.)
This probably explains why when you go to a jewelry store to get something made you are quoted a high price.  Not only does the jeweler have to cover himself or herself, but also, they have to get paid for the time it takes to get the quotes right and make you happy.  And assuming that many people want estimates and then walk away, more time has to be calculated for the paying customers.
That said, what can you do to save time and do your own math?  Work from existing ideas and get a price list.  From me.  So let me do just that.  Of course each price list also takes time, but here is one with just my silver items, working off of the basics.
Scroll Earrings 5mm

Channel Wire Earring with Extra Diamond

Petal Earrings for 3mm Stone

Hexagon Stud for 3mm Stone
This is my price list for earrings, the most common studs and danglies,  Prices are including setting and polishing but NOT INCLUDING STONES.
Type

 

Stone Shape

 

Stone Size

 

Setting

 

14 Karat Gold

 

Sterling or Argentium

 

Scroll Stud

 

Round

 

4mm

 

4 prong

 

$150.00

 

$50.00

 

Scroll Stud

 

Round

 

5mm

 

4 prong

 

$170.00

 

$55.00

 

Scroll Stud

 

Round

 

5mm

 

6 prong

 

$190.00

 

$55.00

 

Scroll Stud

 

Round

 

6mm

 

4 prong

 

$200.00

 

$55.00

 

Scroll Stud

 

Round

 

6mm

 

6 prong

 

$230.00

 

$60.00

 

Hexagon Stud

 

Round

 

3mm

 

Pave

 

$180.00

 

$50.00

 

Hexagon Stud

 

Round

 

4mm

 

Pave

 

$240.00

 

$55.00

 

Hexagon Stud

 

Round

 

5mm

 

Pave

 

$240.00

 

$60.00

 

Hexagon Stud

 

Round

 

6mm

 

Pave

 

$300.00

 

$70.00

 

Martini Bezel Stud

 

Round

 

3mm

 

Bezel

 

$130.00

 

$30.00

 

Martini Bezel Stud

 

Round

 

3.5mm

 

Bezel

 

$140.00

 

NA

 

Martini Bezel Stud

 

Round

 

4mm

 

Bezel

 

$150.00

 

$30.00

 

Martini Bezel Stud

 

Round

 

5mm

 

Bezel

 

$180.00

 

$30.00

 

Martini Bezel Stud

 

Round

 

6mm

 

Bezel

 

$240.00

 

NA

 

Trillion Prong Petal

 

Trillion

 

5mm

 

Trillion Prong

 

$250.00

 

$90.00

 

Small Flower Stud

 

Round 

 

Pave

 

$350.00

 

NA

 

Large Flower Stud

 

Round 

 

Pave

 

$520.00

 

NA

 

Small Flower Dangle With Kite Connector

 

Round 

 

Pave

 

$600.00

 

NA
Kite Dangle

 

Round
3mm

 

Pave

 

$345.00

 

$70.00

 

Kite Dangle

 

Round
4mm

 

Pave

 

$420.00

 

$80.00

 

Kite Dangle

 

Round
5mm

 

Pave

 

$420.00

 

$80.00

 

Petal Dangle

 

Round

 

3mm

 

Pave

 

$160.00

 

$70.00

 

Channel Wire Dangle

 

Pear or Oval
Any

 

Channel Wire Earrings

 

$440.00

 

NA

 


 

Hexagon Danglies with French Hooks

4 Flower Dangly with Petal Accent and Leverbacks

Large Petal Studs

3mm Petal Danglies with Hexagon and Diamond Accent

 


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